a process by which an innovation is communicated through certain channels over time among the members of a social system
E.M. Rogers, Diffusion of Innovations, Free Press, New York, 1995. p.5
the third and final phase of the well-noted Schumpeterian Trilogy:
“invention(the generation of new ideas), innovation (the development of those ideas through to the first marketing or use of a technology) and diffusion (the spread of new technology across its potential market)”
BIM adoption: Conceptual structures http://bit.ly/BIMPaperA8