term coined by Deloitte^[1], it is a current situation where whilst businesses conceptually understand the significant changes that information Management (IM) and technology may bring, they have divergent agendas and mutually incompatible priorities, as well as a lack of clarity regarding how their organisations can benefit.^[2]

[1] Deloitte (2020) The Fourth Industrial Revolution. Deloitte, London, UK. (accessed 16/10/2021).

[2] Winfield, M., 2020. Construction 4.0 and ISO 19650: a panacea for the digital revolution? Proceedings of the Institution of Civil Engineers – Management, Procurement and Law 173.