KPI is an abbreviation for key performance indicator, which is a quantifiable measure of performance over time for a specific goal. KPIs provide goals for teams to aim for, milestones to track progress, and insights to help people throughout the organisation make better decisions.
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
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Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.